Shafqat leads marketing and investor acquisition for Steve Ford International, bringing more than eight years of marketing experience, including over four years specialising in the US residential investment market.

His work spans the full property lifecycle — lease-up and occupancy campaigns for multifamily communities, acquisition marketing for single-family portfolios, and investor-facing campaigns that convert interest into committed capital. He has built and run marketing operations for property management and acquisitions teams across the US market, with a focus on the measurable end of the discipline: cost per lead, cost per acquisition, and the pipeline systems that connect the two.

A software engineer by training, Shafqat brings a technical foundation to marketing that is uncommon in the industry. He builds the infrastructure behind the campaigns — CRM architecture, marketing automation, attribution tracking and reporting systems — rather than relying on external vendors to run it.

Beyond the US, Shafqat has worked across real estate markets in the United Kingdom, the United Arab Emirates, Australia and Pakistan, giving Steve Ford International direct marketing capability in the same international markets its investors come from.

At Steve Ford, he oversees the enterprise's digital presence, investor acquisition campaigns, CRM and marketing automation infrastructure, and the reporting systems that track every investor enquiry from first contact to committed capital.